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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Lewiston Utah
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will benefit your small business in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the SEO services you need.
Johnston requires a three-step procedure for SEO. On-page optimization is the first step in the process. This procedure involves making changes to some site to be able to improve its search engine results. On-page optimization can display the major search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a reliable way to obtain information.
The third step is local search engine marketing. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the services that you require. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will help you to see which search terms are yielding the best results. It will explain to you the way your search rankings are already improving from month to month.
Google Analytics will likely be placed on your blog, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the people to your blog are finding your blog via search engines like google.
If you’re enthusiastic about dealing with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. Because this consultation will be free of charge, there is absolutely no reason for you do not to make the most of it.
It’s necessary for your small business to become optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you manage a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.
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