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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Layton Utah
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional that has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll receive the SEO services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site to be able to improve its search engine results. On-page optimization can show the major search engines what your website must be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a trustworthy method to obtain information.
The next step is local seo. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the help you need. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will enable you to see which search terms are yielding the best results. It will likewise explain to you the way your search rankings have been improving from month to month.
Google Analytics will be attached to your site, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the targeted traffic to your blog have found your website via search engines.
If you’re considering utilizing Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis may also compare your site to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you do not to take full advantage of it.
It’s vital for your small business to get optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a big national company or a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building