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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Layton Utah
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you will need.
Johnston needs a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show search engines like yahoo what your web site needs to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your site is a trustworthy way to obtain information.
The third step is local seo. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll get the services that you require. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will enable you to see which search terms are yielding ideal results. It will likewise explain to you how your search rankings have been improving from month to month.
Google Analytics will probably be set up on your website, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the visitors to your blog are discovering your site via search engines like google.
If you’re thinking about dealing with Tom Johnston, it is possible to contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation will be free of charge, there is absolutely no cause of you do not to take full advantage of it.
It’s vital for your small business to get optimized for search engines. Strong SEO is crucial to the healthiness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.
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