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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dammeron Valley Utah
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO will benefit your company in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll have the SEO services you will need.
Johnston requires a three-step procedure for SEO. On-page optimization is the first task of the process. This method involves making changes to some site to be able to improve its search engine results. On-page optimization can present the major search engines what your blog must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like google that your website is a trustworthy supply of information.
The 3rd step is local search engine marketing. This can be required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be able to get the services that you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which search phrases are yielding greatest results. It will likewise show you how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your blog, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your web site are finding your blog via search engines like google.
If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation is going to be free of charge, there is no reason behind you not to take full advantage of it.
It’s important for your small business to get optimized for search engine listings. Strong SEO is vital to the fitness of any organization. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.
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