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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving American Fork Utah
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO will benefit your company in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, bad quality SEO may be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This method involves making changes into a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your web site must be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a reliable method to obtain information.
The 3rd step is local search engine optimisation. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the help that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise explain to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be attached to your website, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the targeted traffic to your site are discovering your blog via search engine listings.
If you’re enthusiastic about working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation will likely be totally free, there is not any reason for you not to take full advantage of it.
It’s vital for your organization to become optimized for search engines like google. Strong SEO is important to the health of any organization. Whether you operate a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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