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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Zapata Texas

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search engine optimization services you want.

Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This method involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present the major search engines what your web site must be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is link-building. Off-page optimization is a means to show search engines that your internet site is a reliable method to obtain information.

The next step is local seo. This can be required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be able to get the services that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be placed on your web site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your website have found your blog via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your site to competing sites. As this consultation will likely be free of charge, there is absolutely no basis for you do not to take full advantage of it.

It’s vital for your organization to be optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you operate a large national company or a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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