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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Tioga Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your company in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you will need.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of your process. This method involves making changes to your site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines what your website ought to be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a reliable source of information.

The 3rd step is local search engine optimisation. This can be necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the help that you desire. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will allow you to see which keyphrases are yielding the best results. It will likewise reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be placed on your web site, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your site are finding your blog via search engines.

If you’re considering dealing with Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis may also compare your website to competing sites. Simply because this consultation is going to be free of charge, there is absolutely no cause of you not to make the most of it.

It’s important for your company being optimized for search engines. Strong SEO is important to the fitness of any company. Whether you have a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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  • Local
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  • 33.532559
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  • Grayson
  • Tioga
  • Texas
  • TX