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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Seagoville Texas

Tom Johnston Is Your Best Option For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll get the SEO services you will need.

Johnston needs a three-step method of SEO. On-page optimization is step one from the process. This procedure involves making changes to a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a reliable supply of information.

Your third step is local search engine marketing. This is certainly required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics will be placed on your site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site have found your site via search engine listings.

If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will also compare your blog to competing sites. As this consultation will probably be absolutely free, there is no reason behind you not to make the most of it.

It’s important for your organization to be optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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