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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Scottsville Texas

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is undoubtedly an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you want.

Johnston takes a three-step strategy to SEO. On-page optimization is step one of the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines what your website must be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.

The next step is local seo. This can be required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the help that you require. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which search phrases are yielding the greatest results. It is going to demonstrate how your search rankings have already been improving from month to month.

Google Analytics is going to be installed on your web site, which means it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the people to your site are discovering your blog via search engine listings.

If you’re interested in utilizing Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation will likely be absolutely free, there is not any reason behind you not to benefit from it.

It’s essential for your small business being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any company. Whether you operate a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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