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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving San Benito Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, sub-standard SEO might be damaging to the site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you want.

Johnston has a three-step method of SEO. On-page optimization is the initial step from the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your internet site is a reliable source of information.

Your third step is local search engine marketing. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the assistance you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It is going to demonstrate how your search rankings have been improving from month to month.

Google Analytics will likely be set up on your site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the visitors to your site have found your web site via search engines like google.

If you’re considering working together with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis may also compare your website to competing sites. Because this consultation is going to be free of charge, there is absolutely no basis for you not to take full advantage of it.

It’s important for your organization to get optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you operate a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • San Benito
  • Texas
  • TX