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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Mission Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston provides the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you need.

Johnston needs a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your website needs to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a reliable method to obtain information.

The next step is local search engine optimization. This can be essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will allow you to see which search phrases are yielding ideal results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will be placed on your site, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your blog are finding your site via search engines like google.

If you’re considering working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will likely compare your web site to competing sites. As this consultation will be absolutely free, there is no basis for you not to take full advantage of it.

It’s essential for your company to be optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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  • Hidalgo
  • Mission
  • Texas
  • TX