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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Lufkin Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston can provide the expert SEO services that you need. Johnston is definitely an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work with Johnston, you’ll have the SEO services you require.

Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your site should be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a trustworthy supply of information.

The 3rd step is local search engine marketing. This can be necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the services that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be set up on your web site, which implies it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your website are discovering your website via search engine listings.

If you’re enthusiastic about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason behind you not to take full advantage of it.

It’s vital for your organization to be optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you have a large national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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