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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Longview Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the Search engine optimization services you need.

Johnston takes a three-step method of SEO. On-page optimization is step one from the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy source of information.

The next step is local search engine marketing. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you require. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which search terms are yielding greatest results. It will show you the way your search rankings have been improving from month to month.

Google Analytics will be attached to your blog, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the visitors to your website have found your website via search engines like yahoo.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will even compare your blog to competing sites. Because this consultation is going to be totally free, there is absolutely no cause of you do not to make the most of it.

It’s essential for your small business to get optimized for search engines like google. Strong SEO is important to the health of any business. Whether you manage a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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