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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Linden Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your business in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you need.

Johnston has a three-step strategy to SEO. On-page optimization is step one in the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy supply of information.

The third step is local seo. This is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be capable of getting the help that you require. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search terms are yielding ideal results. It is going to reveal to you the way your search rankings are already improving from month to month.

Google Analytics is going to be installed on your site, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your website are discovering your blog via search engine listings.

If you’re interested in dealing with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation will be absolutely free, there is not any cause of you do not to make the most of it.

It’s necessary for your organization to be optimized for search engine listings. Strong SEO is crucial to the fitness of any company. Whether you have a huge national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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