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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Irving Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your company in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO could be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll have the SEO services you want.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step of your process. This method involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing search engines what your web site must be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a trustworthy method to obtain information.

The 3rd step is local search engine optimization. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the assistance that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will help you to see which search phrases are yielding greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will be attached to your web site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see how many of the visitors to your site have realized your website via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will even compare your website to competing sites. Simply because this consultation will be free of charge, there is absolutely no reason for you not to make the most of it.

It’s essential for your company to be optimized for search engines like yahoo. Strong SEO is important to the healthiness of any company. Whether you run a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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