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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Haskell Texas

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, bad quality SEO might be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search engine optimization services you want.

Johnston requires a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site as a way to improve its search engine results. On-page optimization can show search engines what your blog needs to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy way to obtain information.

The third step is local search engine marketing. This is certainly required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will allow you to see which search terms are yielding the best results. It will likewise show you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be installed on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to see what number of the people to your website are discovering your site via search engines.

If you’re thinking about working with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no basis for you do not to make the most of it.

It’s important for your small business to be optimized for search engines like google. Strong SEO is important to the healthiness of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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