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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Clute Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your organization in many ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you need.

Johnston needs a three-step method of SEO. On-page optimization is the first task of the process. This technique involves making changes into a site in order to improve its search engine rankings. On-page optimization is capable of showing search engines what your site must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your website is a trustworthy source of information.

The next step is local search engine marketing. This is certainly necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll can get the services you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will enable you to see which search phrases are yielding greatest results. It will demonstrate the way your search rankings are already improving from month to month.

Google Analytics will be set up on your website, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the website visitors to your blog are discovering your blog via search engines.

If you’re interested in working together with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis may also compare your web site to competing sites. Since this consultation will probably be free of charge, there is no basis for you not to take full advantage of it.

It’s important for your company to become optimized for search engines like yahoo. Strong SEO is important to the healthiness of any organization. Whether you operate a big national company or a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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