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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Buffalo Texas

Tom Johnston Will Be Your Best Option For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll obtain the Search engine optimization services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization can present search engines like yahoo what your site needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a trustworthy method to obtain information.

The 3rd step is local seo. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the support you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It will demonstrate how your search rankings have already been improving from month to month.

Google Analytics will likely be attached to your web site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to see what percentage of the targeted traffic to your website are finding your site via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your site to competing sites. Since this consultation will likely be absolutely free, there is no reason behind you not to make the most of it.

It’s necessary for your company to be optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you have a large national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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