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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Apple Springs Texas

Tom Johnston Is The Best Choice For SEO

Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search marketing services you will need.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of your process. This technique involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your site should be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a reliable supply of information.

The next step is local search engine marketing. This is certainly essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you require. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will allow you to see which search terms are yielding the best results. It will explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your blog, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the targeted traffic to your blog are finding your site via search engines.

If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Since this consultation will be free of charge, there is no reason for you not to benefit from it.

It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any organization. Whether you have a big national company or a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • 31.105786
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  • Trinity
  • Apple Springs
  • Texas
  • TX