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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      North Dakota

      Local SEO Marketing Company Serving West Fargo North Dakota

      Tom Johnston Will Be Your Best Choice For SEO

      Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you want.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can show search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your website is a reliable source of information.

      The third step is local search engine optimization. This is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the services that you desire. Your contract may be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search phrases are yielding the greatest results. It will reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics will likely be set up on your web site, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the targeted traffic to your website are discovering your blog via search engines.

      If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis will even compare your site to competing sites. Since this consultation will likely be totally free, there is no reason for you do not to take full advantage of it.

      It’s necessary for your small business to become optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any company. Whether you run a large national company or possibly a small, locally-based company, you can rely Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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