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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, low quality SEO could be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the initial step in the process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines that your internet site is a trustworthy method to obtain information.

Your third step is local seo. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support that you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will also demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be set up on your site, which suggests it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the visitors to your blog are discovering your website via search engines.

If you’re interested in working with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation will probably be absolutely free, there is not any reason for you not to take full advantage of it.

It’s important for your company being optimized for search engines like google. Strong SEO is important to the healthiness of any business. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston {to handle|to deal with|to take care of