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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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North Dakota

Local SEO Marketing Company Serving Tower City North Dakota

Tom Johnston Is Your Best Option For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll get the Search marketing services you want.

Johnston has a three-step approach to SEO. On-page optimization is the first task of the process. This method involves making changes into a site to be able to improve its search engine rankings. On-page optimization can show the major search engines what your web site should be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a reliable way to obtain information.

The 3rd step is local search engine marketing. This is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will enable you to see which search phrases are yielding greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.

Google Analytics will likely be placed on your site, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the website visitors to your website are discovering your website via search engines like yahoo.

If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will even compare your blog to competing sites. As this consultation will be totally free, there is no cause of you do not to take advantage of it.

It’s essential for your company being optimized for search engines. Strong SEO is vital to the health of any business. Whether you operate a big national company or even a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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  • Cass
  • Tower City
  • North Dakota
  • ND