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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving White Lake Michigan

      Tom Johnston Is Your Best Option For SEO

      Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll get the SEO services you want.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to a site as a way to improve its search engine results. On-page optimization can display search engines like yahoo what your website must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable source of information.

      The 3rd step is local seo. This really is essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll can get the help that you desire. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which keyphrases are yielding the best results. It is going to demonstrate how your search rankings have been improving from month to month.

      Google Analytics will be placed on your website, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what percentage of the visitors to your blog are discovering your web site via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of the site. The analysis will likely compare your blog to competing sites. As this consultation will probably be free of charge, there is absolutely no reason behind you do not to take advantage of it.

      It’s necessary for your business to be optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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