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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Washington Michigan

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll get the Search engine optimization services you will need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step from the process. This procedure involves making changes to your site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog should be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your website is a reliable supply of information.

      The next step is local search engine optimisation. This is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the services that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be placed on your website, which means it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your blog have found your blog via search engines like google.

      If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation is going to be totally free, there is absolutely no cause of you not to take full advantage of it.

      It’s essential for your small business to get optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you operate a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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