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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Walloon Lake Michigan

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your small business in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, poor quality SEO could be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you want.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can show the major search engines what your website should be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a way to show search engines like google that your website is a reliable method to obtain information.

      Your third step is local search engine optimisation. This can be important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will help you to see which search terms are yielding the greatest results. It will likewise show you how your search rankings are already improving from month to month.

      Google Analytics will be attached to your site, which means it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see what number of the visitors to your website have realized your site via search engines.

      If you’re considering dealing with Tom Johnston, you are able to contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. As this consultation is going to be totally free, there is absolutely no reason for you not to make the most of it.

      It’s important for your business to become optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you manage a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
      • Google
      • Yahoo
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      • Web
      • Organic
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      • Local
      • GEO
      • 45.245371
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      • Charlevoix
      • Walloon Lake
      • Michigan
      • MI