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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Walled Lake Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging for your site. Tom Johnston offers the expert Search marketing services you need. Johnston is surely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you will need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your blog needs to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a trustworthy source of information.

      The third step is local search engine marketing. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will also reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your website, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the website visitors to your site have realized your site via search engines.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will even compare your website to competing sites. Since this consultation will probably be totally free, there is absolutely no reason for you do not to benefit from it.

      It’s essential for your organization to become optimized for search engines. Strong SEO is important to the healthiness of any company. Whether you run a huge national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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