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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Tawas City Michigan

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO may benefit your organization in several ways. SEO can generate leads, increase traffic for your site, and deliver an improved user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you need.

      Johnston has a three-step procedure for SEO. On-page optimization is the initial step of the process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a means to show search engines that your site is a reliable supply of information.

      The 3rd step is local search engine optimisation. This really is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will assist you to see which search phrases are yielding the best results. It will likewise demonstrate the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your web site, meaning it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your blog are finding your site via search engines.

      If you’re interested in dealing with Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis will likely compare your web site to competing sites. Since this consultation is going to be absolutely free, there is no basis for you not to make the most of it.

      It’s important for your small business to get optimized for search engine listings. Strong SEO is vital to the healthiness of any organization. Whether you have a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • 3 Map Pack
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      • Bing
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      • Affordable
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      • 44.277551
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      • Iosco
      • Tawas City
      • Michigan
      • MI