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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving South Lyon Michigan

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your organization in several ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, low quality SEO might be damaging for your site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the initial step of your process. This method involves making changes into a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines what your web site should be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a reliable supply of information.

      The third step is local search engine optimization. This is certainly essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you require. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search terms are yielding ideal results. It will likewise reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will likely be installed on your blog, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog have found your website via search engines.

      If you’re thinking about working together with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will also compare your web site to competing sites. Simply because this consultation is going to be totally free, there is absolutely no basis for you not to take advantage of it.

      It’s necessary for your company being optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you manage a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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