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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Sears Michigan

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is an experienced professional which has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll have the SEO services you need.

      Johnston takes a three-step approach to SEO. On-page optimization is step one from the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site needs to be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.

      The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the assistance that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your website, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the people to your web site have found your website via search engines like google.

      If you’re thinking about working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be totally free, there is absolutely no reason for you do not to make the most of it.

      It’s essential for your business to get optimized for search engine listings. Strong SEO is crucial to the health of any organization. Whether you manage a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • Google Maps
      • GMB Listings
      • 3 Map Pack
      • Citations
      • Bing
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      • Affordable
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      • Web
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      • 43.963767
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      • Osceola
      • Sears
      • Michigan
      • MI