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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Milford Michigan

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll obtain the Search marketing services you need.

      Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This technique involves making changes to some site in order to improve its search engine rankings. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable method to obtain information.

      The 3rd step is local search engine marketing. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the support that you desire. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be attached to your blog, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the website visitors to your site have realized your web site via search engines like google.

      If you’re considering working with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will even compare your web site to competing sites. As this consultation is going to be totally free, there is no reason for you not to take advantage of it.

      It’s important for your business to be optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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