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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Lakeview Michigan

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO may be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the SEO services you require.

      Johnston has a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to some site as a way to improve its search engine rankings. On-page optimization can show search engines what your website must be ranking for. There are numerous on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your website is a trustworthy way to obtain information.

      The third step is local search engine optimisation. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll can get the assistance that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will enable you to see which keyphrases are yielding the best results. It will also show you the way your search rankings have been improving from month to month.

      Google Analytics will be installed on your web site, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your blog are finding your blog via search engines.

      If you’re interested in working together with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. As this consultation is going to be absolutely free, there is absolutely no basis for you do not to take advantage of it.

      It’s necessary for your small business to get optimized for search engines like google. Strong SEO is essential to the health of any company. Whether you run a big national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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      • 43.398672
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      • Montcalm
      • Lakeview
      • Michigan
      • MI