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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Hopkins Michigan

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in several ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston provides the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

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      Johnston needs a three-step procedure for SEO. On-page optimization is the first step in the process. This procedure involves making changes to your site in order to improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog ought to be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable way to obtain information.

      Your third step is local search engine optimization. This really is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the help that you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will help you to see which search terms are yielding ideal results. It is going to show you how your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your web site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to see what number of the targeted traffic to your blog have realized your blog via search engines.

      If you’re interested in utilizing Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your blog to competing sites. As this consultation is going to be absolutely free, there is no cause of you not to take full advantage of it.

      It’s vital for your small business to get optimized for search engines like google. Strong SEO is essential to the fitness of any company. Whether you operate a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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