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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Grosse Pointe Michigan

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the SEO services you will need.

      Johnston needs a three-step approach to SEO. On-page optimization is the first step in the process. This process involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can display search engines like Google what your site ought to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

      The 3rd step is local search engine marketing. This is important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the services that you desire. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will help you to see which keyphrases are yielding greatest results. It will explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your web site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out what number of the website visitors to your blog have found your web site via search engine listings.

      If you’re thinking about dealing with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will also compare your website to competing sites. As this consultation is going to be totally free, there is not any basis for you not to benefit from it.

      It’s vital for your company to get optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you have a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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      • 3 Map Pack
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      • Bing
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      • Cost
      • Affordable
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      • 42.239933
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      • Wayne
      • Grosse Pointe
      • Michigan
      • MI