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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Greenville Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO will manage to benefit your small business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been employed in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll get the Search engine optimization services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is step one from the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like Google what your blog ought to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, including creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a way to show search engines like google that your internet site is a reliable supply of information.

      The 3rd step is local search engine optimisation. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll get the services that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will allow you to see which keyphrases are yielding greatest results. It will reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics will probably be attached to your web site, which implies it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your site have realized your website via search engine listings.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your own site. The analysis will even compare your blog to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you do not to benefit from it.

      It’s necessary for your small business to get optimized for search engines. Strong SEO is important to the healthiness of any company. Whether you have a large national company or a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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