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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Fife Lake Michigan
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, low quality SEO may be damaging in your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you will need.
Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can show search engines like Google what your website ought to be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.
The 3rd step is local search engine optimisation. This is required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the support that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will enable you to see which keyphrases are yielding ideal results. It will also demonstrate how your search rankings have been improving from month to month.
Google Analytics will likely be installed on your web site, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the visitors to your site have found your website via search engine listings.
If you’re interested in working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis may also compare your web site to competing sites. As this consultation will probably be totally free, there is no basis for you do not to make the most of it.
It’s necessary for your organization being optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- Grand Traverse
- Fife Lake