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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Fife Lake Michigan

      Tom Johnston Can Be Your Best Option For SEO

      Professional SEO can benefit your organization in many ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the Search marketing services you require.

      Johnston requires a three-step method of SEO. On-page optimization is step one of your process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your site needs to be ranking for. There are several on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a reliable method to obtain information.

      The 3rd step is local search engine optimisation. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the support that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search phrases are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.

      Google Analytics will be installed on your site, meaning it will be simpler so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what number of the targeted traffic to your website have found your blog via search engines.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. As this consultation will be absolutely free, there is absolutely no reason for you not to make the most of it.

      It’s necessary for your small business to be optimized for search engine listings. Strong SEO is important to the health of any business. Whether you have a sizable national company or even a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • Grand Traverse
      • Fife Lake
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      • MI