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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Dowagiac Michigan

      Tom Johnston Is The Best Option For SEO

      Professional SEO can benefit your business in several ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll receive the Search engine optimization services you want.

      Johnston requires a three-step method of SEO. On-page optimization is step one of your process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy source of information.

      The 3rd step is local seo. This is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be able to get the help that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will allow you to see which search phrases are yielding greatest results. It will likewise show you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be placed on your web site, meaning it will be easier so that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the targeted traffic to your blog are finding your site via search engines like google.

      If you’re considering working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is not any basis for you not to benefit from it.

      It’s essential for your small business to be optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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