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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Douglas Michigan

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll have the SEO services you need.

      Johnston has a three-step method of SEO. On-page optimization is step one of your process. This procedure involves making changes to a site to be able to improve its search engine results. On-page optimization can display search engines what your website must be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a reliable way to obtain information.

      The third step is local seo. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be capable of getting the assistance that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will allow you to see which search terms are yielding the greatest results. It will also explain to you how your search rankings have already been improving from month to month.

      Google Analytics is going to be set up on your site, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the people to your site are discovering your site via search engines.

      If you’re enthusiastic about working with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will also compare your blog to competing sites. As this consultation will probably be free of charge, there is no reason behind you not to take advantage of it.

      It’s important for your company to become optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any business. Whether you operate a sizable national company or a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.

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