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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Douglas Michigan

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO can benefit your small business in many ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been working in SEO for any decade.

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      Johnston takes a three-step method of SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display the major search engines what your site must be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your internet site is a trustworthy method to obtain information.

      The third step is local search engine marketing. This really is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the services that you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will also reveal to you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your website, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view how many of the website visitors to your blog are discovering your site via search engines like yahoo.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will even compare your web site to competing sites. Because this consultation is going to be totally free, there is absolutely no basis for you not to make the most of it.

      It’s necessary for your business being optimized for search engines. Strong SEO is important to the health of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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      • Bing
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      • 42.636883
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      • Allegan
      • Douglas
      • Michigan
      • MI