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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Beaver Island Michigan

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your company in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, low quality SEO might be damaging in your site. Tom Johnston provides the expert Search marketing services that you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you want.

      Johnston requires a three-step method of SEO. On-page optimization is step one from the process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your web site must be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content to your site.

      The next step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a reliable method to obtain information.

      Your third step is local seo. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the services that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will help you to see which keyphrases are yielding greatest results. It will also explain to you how your search rankings happen to be improving from month to month.

      Google Analytics is going to be attached to your website, which means it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to view what percentage of the people to your web site are discovering your site via search engines like yahoo.

      If you’re considering working together with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis will likely compare your web site to competing sites. Because this consultation will likely be free of charge, there is absolutely no basis for you not to benefit from it.

      It’s essential for your small business to become optimized for search engines like google. Strong SEO is essential to the healthiness of any organization. Whether you have a large national company or a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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