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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Michigan

      Local SEO Marketing Company Serving Bear Lake Michigan

      Tom Johnston Is The Best Choice For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert SEO services you need. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the SEO services you require.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your web site needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like yahoo that your website is a reliable method to obtain information.

      The third step is local search engine optimization. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the services you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will help you to see which keyphrases are yielding the best results. It will show you how your search rankings have been improving from month to month.

      Google Analytics will be attached to your web site, meaning it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out what percentage of the targeted traffic to your blog are finding your site via search engines like google.

      If you’re thinking about utilizing Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis may also compare your website to competing sites. Because this consultation will likely be absolutely free, there is not any reason behind you do not to benefit from it.

      It’s necessary for your company to be optimized for search engine listings. Strong SEO is vital to the health of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Manistee
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