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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Weippe Idaho
Tom Johnston Is The Smart Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase traffic to the site, and deliver a greater user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston offers the expert SEO services that you need. Johnston is an experienced professional that has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you require.
Johnston has a three-step strategy to SEO. On-page optimization is step one of your process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your blog needs to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable method to obtain information.
The next step is local search engine optimization. This can be essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the support that you require. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which search phrases are yielding the best results. It is going to show you how your search rankings happen to be improving from month to month.
Google Analytics will be set up on your web site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the website visitors to your website have found your site via search engine listings.
If you’re interested in working together with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will also compare your website to competing sites. As this consultation is going to be absolutely free, there is not any reason for you not to benefit from it.
It’s essential for your company to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you run a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.
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