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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll get the SEO services you require.

Johnston needs a three-step approach to SEO. On-page optimization is the first task from the process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your site should be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines that your internet site is a reliable supply of information.

The third step is local search engine optimization. This is certainly important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be able to get the services that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will assist you to see which search phrases are yielding the best results. It will show you the way your search rankings have been improving from month to month.

Google Analytics will be set up on your site, meaning it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view what number of the people to your site have realized your site via search engine listings.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for the free video analysis of the site. The analysis will even compare your website to competing sites. Because this consultation will likely be free of charge, there is no basis for you not to benefit from it.

It’s essential for your business to become optimized for search engine listings. Strong SEO is important to the health of any company. Whether you operate a large national company or perhaps a small, locally-based company, you can trust Tom Johnston {to handle|to deal with|to take care of