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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Idaho

      Local SEO Marketing Company Serving Pocatello Idaho

      Tom Johnston Is Your Best Option For SEO

      Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, low quality SEO could be damaging for your site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the SEO services you want.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step in the process. This procedure involves making changes to your site as a way to improve its search engine ranking positions. On-page optimization can display the major search engines what your site should be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your site is a reliable source of information.

      The third step is local search engine marketing. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to observe how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It is going to explain to you the way your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your website, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your website have realized your website via search engine listings.

      If you’re considering utilizing Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is not any basis for you not to take full advantage of it.

      It’s necessary for your company being optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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