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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Irwin Idaho
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, bad quality SEO might be damaging in your site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search engine optimization services you need.
Johnston needs a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes to some site to be able to improve its search engine results. On-page optimization can present search engines what your website should be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.
The 3rd step is local search engine marketing. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the help that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will assist you to see which search phrases are yielding greatest results. It will show you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your web site, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your blog are finding your site via search engines like yahoo.
If you’re thinking about dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your web site to competing sites. Since this consultation will probably be absolutely free, there is not any cause of you do not to benefit from it.
It’s necessary for your organization to be optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you have a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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