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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Hailey Idaho
Tom Johnston Is The Best Option For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the Search engine optimization services you want.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task from the process. This process involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy source of information.
Your third step is local search engine marketing. This is essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will enable you to see which search terms are yielding ideal results. It is going to reveal to you the way your search rankings are already improving from month to month.
Google Analytics is going to be set up on your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the website visitors to your site have realized your web site via search engines.
If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will likely compare your web site to competing sites. Because this consultation will probably be absolutely free, there is no basis for you do not to make the most of it.
It’s vital for your small business to get optimized for search engines. Strong SEO is important to the health of any business. Whether you run a sizable national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.
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