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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Yulee Florida
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO can be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search marketing services you want.
Johnston has a three-step procedure for SEO. On-page optimization is the initial step in the process. This process involves making changes into a site so that you can improve its search engine rankings. On-page optimization can display search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your site is a trustworthy way to obtain information.
The 3rd step is local seo. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will assist you to see which search phrases are yielding the best results. It will also explain to you the way your search rankings have been improving from month to month.
Google Analytics is going to be set up on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to see what percentage of the website visitors to your website are discovering your web site via search engines.
If you’re enthusiastic about working together with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis may also compare your blog to competing sites. Since this consultation is going to be absolutely free, there is no reason behind you not to take advantage of it.
It’s essential for your small business to get optimized for search engines. Strong SEO is crucial to the health of any company. Whether you manage a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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