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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Trenton Florida
Tom Johnston Is The Most Suitable Choice For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search marketing services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is step one of the process. This procedure involves making changes to some site as a way to improve its search engine results. On-page optimization can display the major search engines what your web site ought to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your site is a trustworthy source of information.
The third step is local search engine optimisation. This is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll get the support that you require. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It is going to explain to you the way your search rankings have already been improving from month to month.
Google Analytics will likely be set up on your blog, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the website visitors to your website have found your web site via search engines.
If you’re thinking about working together with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will likely compare your blog to competing sites. Since this consultation is going to be absolutely free, there is no reason behind you not to take full advantage of it.
It’s important for your organization to be optimized for search engines. Strong SEO is important to the fitness of any organization. Whether you have a huge national company or a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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