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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Sugarloaf Shores Florida
Tom Johnston Is The Best Option For SEO
Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you will need.
Johnston takes a three-step method of SEO. On-page optimization is the first step from the process. This method involves making changes to a site as a way to improve its search engine rankings. On-page optimization can show search engines like Google what your site ought to be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy source of information.
The third step is local search engine marketing. This really is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the assistance you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to demonstrate how your search rankings have been improving from month to month.
Google Analytics will likely be set up on your blog, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the people to your site have realized your blog via search engines.
If you’re interested in working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will also compare your site to competing sites. As this consultation is going to be free of charge, there is not any reason for you do not to make the most of it.
It’s necessary for your small business to get optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you run a big national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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