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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Englewood Florida

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the Search marketing services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of the process. This procedure involves making changes to a site to be able to improve its search engine results. On-page optimization can show search engines what your site should be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a reliable method to obtain information.

      Your third step is local seo. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the services that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise demonstrate the way your search rankings have been improving from month to month.

      Google Analytics will probably be placed on your web site, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the website visitors to your site have realized your site via search engine listings.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Simply because this consultation will probably be free of charge, there is no reason behind you not to take full advantage of it.

      It’s necessary for your company to be optimized for search engine listings. Strong SEO is essential to the healthiness of any organization. Whether you have a large national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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