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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Crystal River Florida

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging for your site. Tom Johnston offers the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll have the Search marketing services you want.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing search engines like Google what your site should be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy supply of information.

      Your third step is local search engine marketing. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the help that you need. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search phrases are yielding greatest results. It will also explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your web site, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the people to your website have realized your blog via search engines like google.

      If you’re enthusiastic about dealing with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be totally free, there is no reason for you not to take advantage of it.

      It’s essential for your company to become optimized for search engines. Strong SEO is important to the health of any business. Whether you run a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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