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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Apalachicola Florida
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO may benefit your business in several ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your blog needs to be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable supply of information.
The third step is local search engine marketing. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the assistance that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise show you how your search rankings have been improving from month to month.
Google Analytics will be installed on your site, which suggests it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your site have realized your site via search engines like yahoo.
If you’re considering working together with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis will also compare your web site to competing sites. Simply because this consultation will be free of charge, there is absolutely no cause of you do not to benefit from it.
It’s important for your organization to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.
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