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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Windsor Locks Connecticut

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you will need.

      Johnston has a three-step strategy to SEO. On-page optimization is the first task of the process. This procedure involves making changes to your site so that you can improve its search engine results. On-page optimization can present search engines like Google what your website should be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your site is a reliable way to obtain information.

      The next step is local search engine optimisation. This is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the services that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will allow you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your website, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your site have found your site via search engines like yahoo.

      If you’re interested in utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your own site. The analysis will even compare your website to competing sites. Simply because this consultation will probably be absolutely free, there is no basis for you do not to take full advantage of it.

      It’s vital for your small business being optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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